HELP / HOW TO USE WEBOTEE

How to use Webotee

Webotee is brand and operator intelligence for the entire US Amazon catalog (with Walmart and UK rolling). Four distinct audiences use it differently — pick yours below to see a step-by-step walkthrough of the workflow that fits your role.

AI CONNECT / MCP

Use Webotee inside your own Claude or ChatGPT

Webotee AI Connect adds an MCP connector so you can query our pre-collected 2-year Amazon operator, brand, niche and seller dataset directly from your own Claude or ChatGPT — a read-only research connector, not a live shopping agent. Add it once, then run Niche Finder, brand/operator lookups and sourcing scores conversationally.

WEBOTEE AI CONNECT · MCP

MCP server URL: https://app.webotee.com/mcp · on Starter and up. The full walkthrough — both models, with screenshots — lives on the connector page.

Open the MCP connect guide →

IN CLAUDE

  1. 1Open Claude → Settings → Connectors.
  2. 2Choose Add custom connector.
  3. 3Paste the Webotee MCP URL: https://app.webotee.com/mcp
  4. 4Sign in to Webotee through the OAuth prompt that appears.

IN CHATGPT

  1. 1Open ChatGPT → Settings → Apps & Connectors.
  2. 2Open Advanced settings and turn on Developer Mode.
  3. 3Choose Create (a new connector).
  4. 4Add a name, a short description, and the MCP server URL https://app.webotee.com/mcp — set authentication to OAuth.

Choose your audience

5-MINUTE ORIENTATION

How Webotee works

Webotee watches the top 1.5 million products on Amazon every day. It records who holds the buybox, what they charge, how many sellers are on each listing, and how those numbers change over time. From that daily snapshot it builds brand-level and operator-level intelligence that doesn't exist anywhere in Seller Central or Brand Analytics.

For sourcing sellers: Webotee scores every ASIN on five dimensions — will it sell, can you get approved, is the buybox crowded, will the margin hold, and does the brand fight third-party sellers? One composite Sourcing Score (0-100) tells you whether to dig deeper or move on.

For brand owners: Webotee shows every operator that has ever held buybox on your ASINs — merchant ID, buybox days, cross-brand reach, and FBA share. Set real-time alerts for unauthorized sellers, MAP violations, and buybox flips.

For diligence and research: The brand graph visualizes the cross-brand operator network — which brands share the same seller ecosystem, and how that structure changes over time. Layer in 12-month price and diversity trends for a dataset that financial diligence alone can't surface.

The Chrome extension brings Webotee's scores directly onto Amazon product pages — no tab-switching, no searching. Browse Amazon normally and the widget overlays sourcing intelligence on every listing you visit.

01 / FOR ARBITRAGE & SOURCING SELLERS

Find ungated, low-friction ASINs to flip

You're sourcing inventory to resell on Amazon. You need ASINs with healthy margin, low gating risk, and a brand that won't issue IP takedowns the moment you list. Here's the five-step workflow to go from "what should I source?" to "I have a tracked watchlist with alerts firing on the deals I want."

  1. STEP 01

    Find your first sourcing pick

    Open Sourcing → Top Picks. Webotee surfaces ASINs ranked by a composite Sourcing Score that combines Catalog Friction (1-100), Brand Control posture, current buybox owner, and recent price stability. Filter by category, BSR rank, or estimated margin to narrow to your specialty — the table updates in place. Each row is a candidate; click it to open the ASIN dossier.

    Open Top Sourcing Picks
  2. STEP 02

    Read the Sourcing Score

    On the ASIN dossier, the 5-dimension Sourcing Score breaks the composite down: Brand Control (how aggressively the brand polices unauthorized sellers), Buybox Stability (how often the buybox flips), Price Volatility (90-day spread), Seller Density (active third-party operators), and Velocity (how fast inventory moves). Green dimensions are favourable; amber means caution; red is a likely no-go. The single composite number tells you whether to dig deeper.

    Sample ASIN dossier
  3. STEP 03

    Check Brand Control + GATING risk

    Brand Control flags tell you whether the brand has a known history of issuing IP/MAP takedowns, gating their catalog, or sending cease-and-desists to unauthorized operators. The dossier surfaces this from public Amazon catalog signals plus Webotee's brand-evaluation cache. If a brand shows BRAND CONTROL = HIGH and GATING = LIKELY, expect hassle even if the margin looks good. Low/Low is the green light.

  4. STEP 04

    Add the ASIN to your watchlist

    Click WATCH ASIN to bookmark the listing. The watchlist is a personal saved-list — every tier including free Scout can watch unlimited ASINs (it's a bookmark, not brand protection). Returning later, you'll see the score deltas: what changed since you watched it. A score that drifts from 78 → 65 in a week tells you the asset is heating up; a score moving 78 → 84 means the friction came down and it's a better pick than when you first found it.

    Open your watchlist
  5. STEP 05

    Enable alerts on shortlisted ASINs

    From the ASIN dossier, configure alerts on price movements, buybox-owner changes, and sourcing-score deltas. Alerts route to your inbox and (for Scout+Protect) to webhook integrations. Set a price-drop alert at 15% below today's spot and Webotee notifies you the moment that condition lands — you don't need to check the dossier daily.

    Real-time alerts

7-DAY FREE TRIAL

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02 / FOR BRAND OWNERS & AUTHORIZED SELLERS

See every operator selling your brand

You own a brand on Amazon, or you're an authorized seller defending an exclusive territory. You need to know who is selling your products without permission, when MAP is being broken, and when a hijacker shows up. Here's the six-step workflow to set up continuous monitoring + enforcement-ready alerts.

  1. STEP 01

    Add your brand to the watchlist

    From your workspace, click ADD BRAND and search for your brand name. Webotee matches against the canonical brand index across the US Amazon catalog and surfaces variants (alternate spellings, capitalizations, sub-brands). Confirm the match and the brand snaps into your watchlist. Your dashboard now tracks every ASIN attributed to that brand plus every operator that has held buybox or appeared as an offer.

    Open your workspace
  2. STEP 02

    Read the brand dossier

    Open the brand to see the dossier: HEAT INDEX (composite competitive pressure 0–100), WINNER DIVERSITY (HHI of buybox concentration — high diversity = many operators sharing buybox), AMZ % (Amazon Retail share of buybox-days), and the AI EVAL paragraph. Together these tell you in 30 seconds whether your brand is well-controlled, contested, or being actively hijacked. Headline metrics use the trailing 30 days; the Historical Footprint chart below shows trajectory.

    Sample brand dossier
  3. STEP 03

    Operators tab — who is selling your brand

    Switch to the OPERATIONS tab. Every third-party seller that has held buybox on any of your ASINs across the full tracked history is listed: their merchant ID, total buybox days, distinct ASIN count, FBA share, and recency. Sort by RECENT BUYBOX DAYS to see who is active right now. Drill into any operator to see their cross-brand reach — most aggressive hijackers sell across many brands, so cross-reach is a quick signal. Authorized resellers usually show concentrated activity on a single brand.

  4. STEP 04

    Buybox Churn — spot instability and hijackers

    The Buybox Churn panel ranks your ASINs by how frequently the buybox flips. A stable ASIN flips < 5 times per month; a contested ASIN flips dozens of times. High-churn ASINs are where margin leaks happen — operators race each other down on price to hold buybox. Buybox churn paired with low Winner Diversity (one operator dominating) often indicates a single hijacker; high churn with high diversity is a price war among many sellers. Both warrant intervention.

  5. STEP 05

    MAP floor + violations

    Open MAP FLOORS. Set a per-ASIN minimum advertised price for any product where you enforce MAP. Webotee compares every observed offer against the floor and surfaces violations on the MAP VIOLATIONS feed — operator name, observed price, depth below floor, timestamp. Push the floor file as a CSV upload or wire it via the Webotee API for sub-second sync. Web-Wide MAP Check extends the same enforcement to non-Amazon channels (eBay, Walmart, brand-name third-party stores) for Scout+Protect tier customers.

    MAP Floors
  6. STEP 06

    Configure real-time alerts

    From the brand dossier, configure REAL-TIME ALERTS for: new unauthorized seller appearing on any of your ASINs, MAP violation breach, buybox flip on a watched ASIN, sudden price drop. Alerts route to email + (Scout+Protect) webhook integrations + Slack. The alert payload includes operator merchant ID, ASIN, price, and timestamp — enough for your enforcement team to issue a takedown notice or update your authorized-seller list within minutes of detection.

    Real-time alerts

SCOUT + PROTECT TIER

Protect your brand — $295/mo, real-time alerts + MAP enforcement

Start protecting your brand →

03 / FOR WHOLESALE & OA RESELLERS

Vet dozens of brands per week without missing the deals

You're a mid-volume reseller — wholesale on the buy side, online arbitrage to fill in the gaps. Brand-level vetting is your bottleneck: most leads don't pencil out, but the few that do need to be triaged in minutes. Here's the five-step workflow to compress brand vetting from hours per brand to under five minutes apiece.

  1. STEP 01

    Search for a brand to vet

    Wholesale and online-arbitrage resellers vet 20–50 brands per week — most won't pencil out, but the few that do need to be identified fast. Use the unified search box (top of every page) to type a brand name. Webotee returns the brand match plus suggested ASINs and operators in under a second. The brand dossier loads with the headline metrics already computed: HEAT (competitive pressure), Winner Diversity (HHI), AMZ % (Amazon Retail pressure), and the AI evaluation paragraph. Three numbers + one paragraph is enough to make the first cut.

    Open the workspace
  2. STEP 02

    Triangulate Heat × Diversity × AMZ %

    The wholesale-vetting decision is a triangle: high HEAT means heavy competition (margin pressure), high Winner Diversity means buybox is shared across many operators (you can win a slice but not dominate), and high AMZ % means Amazon Retail already has the majority of sales (your retail cushion is thin). The sweet spot for wholesale: moderate HEAT (40–60), moderate Diversity (30–60), low AMZ % (<25%). For OA: any combination as long as the SOURCING SCORE on individual ASINs is green and Brand Control is moderate-or-lower.

    Sample brand dossier
  3. STEP 03

    Cross-reference Sourcing Picks for the brand

    Open SOURCING → TOP PICKS and filter by the brand. The picks table surfaces the specific ASINs within that brand worth your attention — sorted by composite Sourcing Score. A brand with strong dossier metrics but no green ASINs in Sourcing Picks usually means the line is too saturated for new entrants; look elsewhere. A brand with a handful of high-score ASINs is a candidate for a wholesale opening order or an OA test buy.

    Top Sourcing Picks
  4. STEP 04

    Build a sourcing watchlist + brand watchlist

    Two-tier watchlist: the ASIN watchlist tracks individual products you might buy; the BRAND WATCHLIST tracks brands you might pursue at the wholesale level. Adding a brand to the brand watchlist enables weekly digest emails — what changed in the brand's HEAT trajectory, who entered/exited the buybox, which ASINs trended up in score. The brand watchlist is the wholesale pipeline; the ASIN watchlist is the OA shopping list.

    Watchlist
  5. STEP 05

    Track score deltas over time

    Webotee snapshots brand and ASIN scores nightly. Returning to your watchlist shows the deltas: a brand's HEAT moved 45 → 58 in three weeks, an ASIN's Sourcing Score climbed 67 → 79 after a price reset. Deltas matter more than absolute numbers — a brand whose Diversity is dropping (consolidating to fewer operators) is shifting power; a brand whose AMZ % is climbing is being absorbed by Amazon Retail. The historical trend chart on each brand dossier visualizes 12 months of trajectory.

SCOUT PRO TIER

Vet faster — $179/mo, 12-month history + score deltas

Upgrade to Scout Pro →

04 / FOR PE, INVESTORS & AGENCIES

Evaluate brand health for due diligence

You're underwriting an Amazon-native brand acquisition, evaluating a roll-up target, or scoping a market-research engagement. You need brand-level operator and pricing intelligence that public financials can't surface — Webotee gives you 12+ months of operator history, 29 months of price data, and an AI-grounded verdict in one workflow. Six steps to go from blind target to model-ready dataset.

  1. STEP 01

    Start with the operator network graph

    On the workspace home, the Connected Brands graph visualizes the cross-brand operator network for the seed brand. Nodes are brands; edges are the count of shared operators. A target brand with many edges to well-controlled brands suggests an established operator pool; a target with few edges or only edges to thin/scammy brands is a yellow flag. Click any node to drill into that brand's ego graph. The graph is the fastest way to see the operator ecosystem context that pure financials hide.

    Open the workspace graph
  2. STEP 02

    Read the 12-month HEAT trajectory

    Every brand dossier renders a Historical Footprint chart with WINNER DIVERSITY (left axis 0–100) and AVG PRICE (right axis $) over the trailing 12 months. Diversity climbing means buybox is fragmenting (more competition, margin pressure); diversity falling means consolidation (one operator dominating, possibly a sign of brand authorization tightening or a single hijacker monopolizing). Read the slope, not just the level. Avg price drift correlates with brand-side discounting, MAP enforcement events, or seasonal restocks.

    Sample brand dossier
  3. STEP 03

    AMZ % — Amazon Retail pressure

    AMZ % (share of buybox-days won by Amazon Retail) tells you whether Amazon is the dominant seller. A target with rising AMZ % is being absorbed — Amazon is preferring direct sourcing, which compresses 3P operator margin and changes the brand's distribution leverage. A target with stable or falling AMZ % retains 3P sales channel power. For PE diligence on Amazon-native brands, AMZ % trajectory is one of the highest-signal indicators for terminal value assumptions.

  4. STEP 04

    AI verdict + composite brand health

    The AI EVALUATION block on each brand dossier reads the live metrics and renders a plain-English verdict — sourcing potential, brand integrity, operator landscape, and any anomalies. It's a Haiku-class summarization grounded in the data Webotee has on the brand, not a generic LLM hallucination. The verdict is a hypothesis to test, not a buy/sell signal — but it surfaces patterns a human analyst would otherwise need to dig for. Use it to direct deeper diligence, not replace it.

  5. STEP 05

    Cross-marketplace and cross-brand operator map

    For PE evaluating an entire portfolio or roll-up thesis: the OPERATORS dashboard cross-references operators across all tracked brands. Identify operators with high cross-brand reach — these are the consolidators or hijackers, and their behavior on adjacent brands is signal for the target. For agency / market-research engagements: the cross-marketplace operator map covers US Amazon, UK Amazon, and US Walmart, surfacing operators that play multiple marketplaces (often the most professionalized players).

    Operator discovery
  6. STEP 06

    Export and integrate

    Scout+Protect tier exposes the underlying data via API + scheduled CSV/Parquet exports. For diligence work this means: pull a brand's full operator history, MAP violation timeline, and price snapshots into your own model in seconds. Enterprise contracts cover full historical pulls (price + buybox), audit-trail exports, and analyst-facing dashboards. Contact us via the Help Center to scope an enterprise engagement.

    Talk to us

ENTERPRISE

Diligence brands — API access, bulk exports, custom analyst dashboards

Contact for enterprise →

05 / FEATURE WALKTHROUGH

Brand & Operator Network Graph

The operator graph maps every brand whose sellers have ALSO sold your seed brand — the fastest way to answer: which brands share the same seller ecosystem, and who are the operators connecting them? Two views — brand-centered and operator-centered — let you explore the network from either direction.

  1. STEP 01

    What the brand graph shows

    Open the Graph page from your workspace sidebar. The operator graph maps every brand whose sellers have ALSO sold your seed brand — an ego graph with your brand in the center, surrounded by up to 30 connected brands. Two brands are connected when they share sellers — operators who list products from both brands. More shared sellers = thicker edge = stronger overlap. This is the fastest way to see who competes in the same seller ecosystem as any brand on Amazon.

    Open the workspace graph
  2. STEP 02

    When to use it

    Use the brand graph when you want to answer: what other brands share the same seller pool as a brand I care about? If you're sourcing, the graph reveals adjacent brands that the same operators carry — likely similar approval requirements and margin profiles. If you're a brand owner, the graph shows which other brands your unauthorized sellers also operate on (useful for coalition enforcement). For PE diligence, it surfaces the competitive ecosystem that pure financial data hides.

  3. STEP 03

    Drill into any node

    Click any brand node in the graph — that brand becomes the new focus, and the graph redraws around it. The breadcrumb trail at the top tracks your path (e.g. Nike > Brooks > Hoka) so you can navigate back. Each drill takes 1-2 seconds. Use this to explore two or three hops out from a seed brand and discover brands you didn't know shared the same operator network.

  4. STEP 04

    Read the visual cues

    Node size = relative activity (buybox days). Node color shifts from green to red as gating risk increases — green brands are easier for new sellers to enter, red brands are locked down. Hover any node for a summary card showing sourcing score, velocity trend, seller count, and the AI evaluation snippet. Edge thickness = shared-seller count between two brands.

  5. STEP 05

    Operator network graph

    The Operator Network works the same way but centered on a seller instead of a brand. Search for a seller name and the graph shows their brand portfolio radiating out, with sibling sellers (other operators who share brands with your focus seller) as connected nodes. This is how brand owners spot hijacker networks — if seller X sells your brand plus five other contested brands, the graph reveals that pattern instantly.

    Operator discovery

06 / FEATURE WALKTHROUGH

Ask Webotee — natural-language data layer

Ask Webotee is a conversational interface built into every workspace. It draws from the same materialized-view data layer that powers the app — brand metrics, operator intelligence, sourcing scores, and fulfillment signals — scoped to the marketplace you're working in. It's a natural-language layer over the same observed-data tools the dashboards use.

You'll find the chatbot in the sidebar of your workspace or via the dedicated Ask Webotee page. Type a question in plain English and it queries the live data, formats a structured answer, and links back to the relevant dossier pages so you can verify or drill deeper.

It handles brand lookups, operator comparisons, sourcing-score breakdowns, category-level velocity trends, and brand-protection queries. The more specific your prompt, the sharper the answer — include a brand name, marketplace, or metric and it narrows context automatically.

The chatbot will not hallucinate to keep you happy. If your query doesn't match available data — wrong brand name, unsupported metric, marketplace not yet tracked — it tells you what it can't answer and suggests a refinement that would work. A "try this instead" response is more useful than a confident-sounding fabrication.

Prompt limits vary by tier. Free accounts get up to 5 prompts per day — enough to explore the interface and validate a few leads. Scout and Scout+Protect tiers raise the cap for production workflows.

SAMPLE PROMPTS BY TIER

What you can ask at each tier

Free

$0

5 prompts / day

  • Who are the top 5 sellers on Nike?
  • Show me the buybox concentration for Milwaukee in the last 90 days.
  • What brands have more than 50 sellers on Amazon US?
  • How many ASINs does 3M have in the catalog?

Scout

$89/mo

30 prompts / day

  • Find me ungated brands with seller count under 10 in Kitchen & Dining with margin signal above 70.
  • What's driving the price volatility for B0000CFTJB?
  • Which brands lost more than 3 sellers in the last 30 days?
  • Show me the sourcing score breakdown for B09V3KXJPB.
  • Compare FBA penetration between Nike and Adidas.

Scout + Protect

$295/mo

150 prompts / day

  • Which off-Amazon domains are selling YETI below MAP?
  • List unauthorized sellers on my watched brands from this week.
  • Show me all MAP violations in the last 7 days across my portfolio.
  • Which new operators started selling my brand this month?
  • Generate an enforcement-ready report for my top 10 violated ASINs.

07 / FEATURE WALKTHROUGH

Webotee Chrome extension — install in 60 seconds

The extension brings Webotee's sourcing scores directly onto Amazon and Walmart product pages. No tab-switching, no searching — browse as normal and the widget shows you whether each product is worth your time, and how it complements the full dashboard. Webotee Scout is live in the Chrome Web Store — install in one click and sign in with your Webotee account.

CHROME WEB STORE

Webotee Scout · published + live · free to install, works with your Webotee plan.

Add Webotee Scout to Chrome →
  1. STEP 01

    Add it from the Chrome Web Store

    Click 'Add Webotee Scout to Chrome' above (or search 'Webotee Scout' in the Chrome Web Store), then confirm 'Add extension.' The Webotee icon appears in your toolbar. Works in Chrome and Chromium browsers (Brave, Arc, Edge).

  2. STEP 02

    Sign in with your Webotee account

    Open the widget and sign in with the same email you use for Webotee. It reads your plan, so your tier (free or paid) decides how much it shows — no separate setup, no API keys. No account yet? Create one free at app.webotee.com/signup; the extension then works with your plan.

  3. STEP 03

    Browse Amazon — the widget appears automatically

    Navigate to any Amazon product detail page. A small Webotee widget overlays the page showing four decision-grade scores (0-100): Sourcing Score (is this product worth your time?), Velocity (will it actually sell?), Gating Risk (will Amazon let you sell it?), and Entry Friction (how easy is it to win the buybox?). Green = go, amber = investigate, red = pass. You don't need to search or navigate away from Amazon — the intelligence comes to you.

  4. STEP 04

    Read the brand and seller context chips

    Below the four score bars, the widget shows context chips: how many sellers are already on this brand, buybox diversity (is the buybox shared or locked up?), FBA share (do you need FBA to compete?), Amazon pressure (is Amazon itself dominating this brand?), and the current buybox seller's portfolio size. Each chip has a hover tooltip explaining what it means in plain seller language.

  5. STEP 05

    Open the AI evaluation panel

    Click the 'Open AI Eval in panel' button on the widget. The Chrome side panel opens with a full brand-direct analysis: brand posture (does this brand fight third-party sellers or welcome them?), Walmart cross-marketplace match (same product available on Walmart for arbitrage?), and a narrative summary grounded in Webotee's data. This is the deep-dive you read when the score says 'maybe' and you need the full story.

  6. STEP 06

    The sourcing workflow on Amazon

    Browse Amazon category pages as you normally would. Glance at the widget on each product page — high velocity + low gating + 2-5 sellers = strong arbitrage entry candidate. Skip anything with gating risk above 60 unless you have existing brand approval. When you find a keeper, click Add to Watchlist from the widget to save the ASIN (free tier: 5 ASINs, Scout Pro: unlimited). Return to your Webotee workspace later to see score deltas and set alerts on your watchlisted ASINs.

Webotee Scout is live in the Chrome Web Store — install it in one click.

08 / FEATURE WALKTHROUGH

Save a filter — get tomorrow's email

Filter the Brand Universe page to the exact criteria you care about, save it as an alert rule, and Webotee emails you the matching brands — with their top sourcing-score ASINs — every morning after the nightly data refresh. Your filter criteria run against fresh data automatically; you just read the email.

  1. STEP 01

    Open Brand Universe + Easy Entry preset

    Brand Universe is the full-catalog filter view — every tracked brand on Amazon with live metrics you can sort, filter, and slice. Start with the Easy Entry preset (pre-configured for low gating risk, moderate seller count, healthy velocity) to narrow the catalog to brands that match a sourcing operator's profile. Adjust any filter column to match your specific criteria.

    Open Brand Universe
  2. STEP 02

    Tighten the filter to your operator profile

    Dial in the filters that matter for your business: category, HEAT range, seller count ceiling, AMZ percentage cap, FBA share floor, velocity minimum. The table updates live as you adjust. When the results list looks like the kind of brands you'd actually pursue, you've got your filter.

  3. STEP 03

    Click Save as Alert

    Hit "Save as Alert" at the top of the filtered view. Give the alert a name (e.g. "Kitchen ungated low-heat"). Webotee runs your exact filter against fresh nightly data and emails you the matching brands — with the top-3 sourcing-score ASINs per brand included in the email body. One filter saved = one daily email with candidates ready to evaluate.

    Alert rules
  4. STEP 04

    Read tomorrow's email + drill into top picks

    The daily digest lands in your inbox after the nightly data refresh (~06:00 UTC). Each row is a brand that matched your filter TODAY — with its headline metrics and the three highest-scoring ASINs inline. Click any brand or ASIN link to jump straight to the dossier. The email is the daily funnel; the dossier is where you make the call.

  5. STEP 05

    Per-filter opt-out

    Each alert email includes a per-filter unsubscribe link at the bottom. Pausing one filter doesn't affect your other saved alerts. You can also manage all active alerts from the Alerts page in your workspace — toggle, edit filters, or delete.

09 / FEATURE WALKTHROUGH

Web-wide MAP scan — see beyond Amazon

Webotee scans Walmart, eBay, brand DTC sites, and niche retailers daily, matching products back to Amazon ASINs. MAP violations and cross-channel pricing gaps surface automatically — the outside-Amazon truth that single-marketplace tools can't show you.

  1. STEP 01

    Cross-channel presence in the daily digest

    Each brand row in your daily alert digest shows where that brand's ASINs also appear outside Amazon — Walmart, eBay, brand DTC sites, and niche retailers. This is the outside-Amazon truth that pure Amazon tools miss. A product listed at three retailers below MAP is a different risk profile than one that's Amazon-only.

  2. STEP 02

    Open the cross-channel detail view

    Click any ASIN row to see the full cross-channel breakdown: every observed retailer URL, the price at each, the date last seen, and whether the observed price violates your MAP floor (if set). The detail view links directly to the external listing so you can verify in real time.

    MAP Floors
  3. STEP 03

    Spot MAP violations (red highlights)

    Listings priced below your MAP floor are highlighted in red. The violation depth (how far below floor) is shown as both a dollar amount and a percentage. Webotee scans daily, so violations that appear and disappear within 24 hours are still captured in the historical log.

  4. STEP 04

    Use MAP violations as leads

    For brand owners: MAP violations at non-Amazon retailers are channel-cleanup leads — identify the retailer, trace the supply chain, tighten distribution. For resellers: cross-channel MAP violations on brands you don't own are authorized-distribution arbitrage candidates — a brand that can't control its own pricing across channels has downstream margin for operators who play it right.

10 / FEATURE WALKTHROUGH

Watchlist + weekly digest

Add ASINs, brands, and operators to your watchlist while browsing. Every Monday morning, Webotee sends a digest of everything that changed on your watched entities — new sellers, MAP violations, buybox shifts, updated sales estimates.

  1. STEP 01

    Add from any ASIN, brand, or operator page

    Every ASIN dossier, brand dossier, and operator profile has a WATCH button. Click it to add that entity to your watchlist. Watchlists are personal — each user in a workspace manages their own. You can watch ASINs you're considering sourcing, brands you're monitoring for wholesale, or operators whose cross-brand activity you want to track.

    Open your watchlist
  2. STEP 02

    Free tier: 5 ASINs, Scout Pro: unlimited

    The free Scout tier lets you watch up to 5 ASINs — enough to test the workflow and validate a few leads. Scout Pro removes the cap entirely. Brand and operator watches are unlimited on all tiers. The watchlist is a working tool, not a feature gate — the limit is there to keep free-tier infrastructure costs bounded.

  3. STEP 03

    Receive the Monday weekly digest

    Every Monday morning, Webotee sends a digest email covering everything that changed on your watched entities in the past 7 days: new sellers appeared, MAP violations flagged, buybox ownership shifted, sourcing scores moved, and updated sales estimates. The digest groups changes by entity so you can scan the headlines and drill into the ones that matter.

  4. STEP 04

    Drill into watched changes

    Each line in the weekly digest links to the relevant dossier with the change highlighted. A watched brand that gained 3 new sellers last week? Click through to the Operators tab and see who showed up. A watched ASIN whose sourcing score dropped 12 points? The dossier shows which dimension drove the change. The digest is the alert; the dossier is the investigation.

11 / FEATURE WALKTHROUGH

Sellers tab — wholesale operator signal

Every brand and ASIN page has a Sellers tab showing the full operator roster — sortable, filterable, with drill-through to each seller's cross-brand footprint. For wholesale operators, this is where you read the supplier-quality signal that spreadsheets take hours to compute.

  1. STEP 01

    Open the Sellers tab on any brand page

    Every brand dossier has a Sellers tab that lists every third-party operator who has held buybox on that brand's ASINs. Each row shows the seller name, merchant ID, total buybox days, distinct ASIN count, FBA share, and last-seen date. This is the complete operator roster for the brand — not just who's winning today, but everyone who has competed.

    Sample brand dossier
  2. STEP 02

    Sort columns to surface the patterns you want

    Sort by buybox days to find the dominant operators. Sort by ASIN count to find sellers with broad coverage across the brand's catalog. Sort by FBA share to separate FBA operators (typically retail arbitrage or wholesale) from FBM operators (typically direct-from-manufacturer or relationship-based). The sort you choose depends on what you're looking for.

  3. STEP 03

    Filter to FBM-only for wholesale-quality signal

    FBM (Fulfilled by Merchant) sellers on a brand are often the ones with direct supplier relationships — they handle their own fulfillment because they have the infrastructure and the authorized distribution agreement. Filtering the Sellers tab to FBM-only surfaces these relationship-driven operators. If you're pursuing wholesale on a brand, these are the sellers whose presence signals an established distribution channel you might be able to access.

  4. STEP 04

    Click any seller for full cross-brand footprint

    Click any seller row to open their operator profile. The profile shows every brand that seller operates on — their full cross-brand portfolio with buybox days, ASIN count, and FBA share per brand. An operator who sells 40+ brands is a diversified reseller; an operator on 2-3 brands is likely authorized or category-specialized. The footprint tells you what kind of operator you're looking at.

    Operator discovery
  5. STEP 05

    Use the operator graph as your supplier-quality shortcut

    The mini operator graph on the seller profile visualizes their brand portfolio as a network. Brands cluster by shared sellers — if this operator's brands are tightly clustered with other well-controlled brands, that's a quality signal. If their brands cluster with high-churn, low-control brands, that's a different profile entirely. This is the manual supplier-quality computation experienced wholesale operators do in spreadsheets — rendered as a graph you can read in seconds.

12 / FEATURE WALKTHROUGH

Sales estimate honesty (measured vs estimated)

About 17 percent of Amazon products show a public "bought in past month" badge — those are measured. The other 83 percent we estimate by calibrating BSR rank against badged ASINs in the same leaf category. Every estimate shows a confidence score and a range. We are not going to pretend this is 85 percent accurate — here's how it works and how to read the numbers.

  1. STEP 01

    Find a measured ASIN (badged) and read the 7-day median

    About 17 percent of products on Amazon display a public "bought in past month" badge — a number Amazon shows directly on the product page. Webotee reads this badge daily and shows the 7-day rolling median as the measured sales figure. When you see "measured" on an ASIN's sales estimate, that number comes directly from Amazon's own badge, not from a model.

  2. STEP 02

    Find an estimated ASIN and read the confidence + range

    The other 83 percent of products don't have the badge. For these, Webotee estimates monthly units by calibrating BSR rank against the badged ASINs in the same leaf category — products with known sales in the same competitive bucket. Each estimate shows a confidence score (0-100) and a low-to-high range. We are not going to pretend this is 85 percent accurate — it's a per-leaf-calibrated estimate with explicit uncertainty bounds.

  3. STEP 03

    Understand the per-leaf calibration

    The estimate model fits a BSR-to-units curve for each leaf category using the badged ASINs as anchors. A leaf category with 200 badged ASINs produces a tighter curve than one with 15. The confidence score reflects this directly — more anchors in the leaf = higher confidence = narrower range. Categories with sparse badge coverage get lower confidence scores and wider ranges. The model is honest about where it knows less.

  4. STEP 04

    The display thresholds — when we hide the exact number

    When confidence is below 30, the ASIN dossier shows only a broad band (e.g. "100-500 units/mo") — the estimate is too uncertain for a point number to be useful. Between 30-49, the band is preferred but the point estimate is available on hover. At 50 and above, the exact estimate is shown directly. These thresholds exist because showing a precise number with low confidence misleads — a band is more honest than a fake-precise figure.

13 / FEATURE WALKTHROUGH

Profit calculator

Every ASIN dossier has a profit calculator that pre-fills the current sale price and estimated monthly units. You add your cost-of-goods and the calculator breaks down referral fees, FBA fulfillment, fuel surcharge, and storage — current Amazon fee schedules, not cached estimates.

  1. STEP 01

    Open the Profit Calc tab on any ASIN page

    Every ASIN dossier has a Profit Calc tab. It opens a calculator pre-filled with the current sale price from the latest observed offer and the estimated monthly units from the sales estimate (or the band midpoint when confidence is low). You bring your cost-of-goods; Webotee brings the fee structure.

    Sample ASIN dossier
  2. STEP 02

    Default sale price + units sold are pre-filled

    The calculator starts with the latest observed buybox price as the sale price and the estimated monthly units as the volume assumption. Both are editable — override the sale price if you plan to compete at a different point, or adjust units if you have independent volume data. The pre-fill is a starting position, not a constraint.

  3. STEP 03

    Add your COGS, weight, dimensions

    Enter your cost-of-goods-sold (what you pay the supplier per unit), the product weight, and the package dimensions. The calculator uses weight and dims to compute FBA fulfillment fees — heavier and larger items cost more to fulfill. If you don't know the exact dims, Webotee pre-fills from the Amazon catalog listing when available.

  4. STEP 04

    Read the fee breakdown

    The fee breakdown shows: referral fee (category-specific percentage, selectable via dropdown), FBA fulfillment fee (weight + dims), fuel and inflation surcharge (current April 2026 rates), and monthly storage cost. Each line is computed from current Amazon fee schedules. The total fee per unit and the resulting margin per unit are shown at the bottom.

  5. STEP 05

    Toggle FBA vs FBM to compare

    Switch between FBA (Fulfilled by Amazon) and FBM (Fulfilled by Merchant) to see how the margin changes. FBA adds fulfillment + storage fees but typically wins the buybox more often; FBM eliminates those fees but requires your own logistics. The calculator adjusts the fee structure for each mode so you can compare the unit economics side by side.

  6. STEP 06

    Email yourself the calculation

    Click "Email calculation" to send the full breakdown — ASIN, sale price, COGS, all fees, margin per unit, estimated monthly profit — to your inbox. Use it for your sourcing file, share it with a partner, or archive it for the record. The email includes a link back to the ASIN dossier so you can re-run the calculation later if inputs change.

14 / FOR BRAND OWNERS

Channel cleanup / authorized distribution

Amazon's FBA commingling phase-out and stricter IP enforcement rules are tightening the authorized-distribution landscape. The Channel Cleanup preset in Brand Universe surfaces brands with high seller pressure, observed cross-channel MAP violations, and low FBA share — the combination that signals margin leakage through unauthorized channels.

  1. STEP 01

    Open Brand Universe + Channel Cleanup preset

    The Channel Cleanup preset filters Brand Universe to brands with high seller pressure, observed off-Amazon MAP violations, and low FBA share — the combination that indicates margin leakage through unauthorized distribution channels. This is the brand-owner's enforcement funnel: brands losing revenue to unauthorized sellers across channels.

    Open Brand Universe
  2. STEP 02

    Read the enforcement signals per brand

    Each row shows the percentage of sellers that appear unauthorized (based on cross-brand operator patterns), the count of observed MAP violations across all channels in the past 30 days, and a cleanup priority score. High priority = large catalog, many violations, rising seller pressure. The priority score helps you triage — start with the brands where enforcement will recover the most margin.

  3. STEP 03

    Drill into the operator network + evidence trail

    Click any brand row to see the full operator roster, the MAP violation timeline (date, retailer, price, depth below floor), and the cross-brand operator graph showing which sellers also appear on adjacent contested brands. The evidence trail is timestamped and sourced — each violation links to the observed listing. This is the data your enforcement team or legal counsel needs to issue takedown notices or update authorized-seller agreements.

  4. STEP 04

    Export to CSV for legal/enforcement workflows

    Export the filtered brand list or any individual brand's violation timeline as a CSV. The export includes: ASIN, seller name, merchant ID, observed price, MAP floor, violation depth, retailer URL, date observed. Format it for your cease-and-desist template, feed it into your brand-protection platform, or hand it to your agency. Scout+Protect tier includes API access for automated pulls.

SCOUT + PROTECT TIER

Full channel cleanup — MAP enforcement, cross-channel scan, API export

Start protecting your brand →

15 / FOR SOURCING SELLERS

Niche Finder — where to start a private-label line

A short questionnaire — price band, category area, competition appetite, build-your-own-brand vs resell, and an optional "where shoppers are unhappy" toggle — returns the top private-label-winnable categories from real data. Same engine as the Ask-Webotee private-label assessment: it ranks categories by low Amazon Retail presence, seller fragmentation, real 30-day demand, your price band, and fulfillment headroom. These are researched starting points for your own validation, not guarantees.

WHERE TO FIND IT

In-app: Sourcing menu → Niche Finder · full 10 results per run (5 runs a day on the free tier; more on paid). There's also a free public version at webotee.com/amazon-niche-finder — a gated teaser of the same engine.

Open Niche Finder →
  1. STEP 01

    Answer the short questionnaire

    Open Sourcing → Niche Finder. A handful of questions set your scope: a price band (where you want to sell), a category area, your competition appetite (crowded-but-proven vs quiet-and-open), whether you're building your own brand or reselling, and an optional "where shoppers are unhappy" toggle. No long form — it takes under a minute and you can re-run with different answers any time.

    Open Niche Finder
  2. STEP 02

    Read the ranked categories

    Webotee returns the top private-label-winnable categories from real data — the same engine behind the Ask-Webotee private-label assessment. It ranks categories by low Amazon Retail presence, seller fragmentation (no single operator owning the buybox), genuine 30-day demand, your chosen price band, and fulfillment headroom. The in-app tool gives you the full 10 results per run (5 runs a day on the free tier; more on paid); the free public version at webotee.com/amazon-niche-finder is a gated teaser of the same engine.

  3. STEP 03

    Use the dissatisfaction gap (optional)

    Flip the "where shoppers are unhappy" toggle and Niche Finder weights the dissatisfaction gap: categories with real demand and enough reviews but a mediocre average rating — the signal that there's room for a better product. It's where existing offerings underdeliver, not just where it's quiet. Leave it off and you get the standard low-competition ranking.

  4. STEP 04

    Read why each category fit — and the reality-check

    These are researched starting points for your own validation, not guarantees. Each card shows exactly why it fit — the demand, fragmentation, price-band, and rating signals that put it on the list — alongside a plain reality-check. A low average rating can be inherent to the product category (heavy, fragile, or hard to ship items often rate low for reasons you can't fix), not always an opening to improve on. Validate sourcing, margins, and demand yourself before you commit.

  5. STEP 05

    Deep-link into each category's detail

    Every result card links straight into that category's detail page and trend graph — the same dossier the rest of Webotee uses. Click through to see the seller landscape, the demand trajectory, and the specific ASINs behind the ranking, so a promising card becomes a concrete shortlist you can actually source against.

CONTINUE WITH WEBOTEE AI

Below the results, a follow-up box hands the whole context — your answers, the niches it surfaced, and why each one fit — straight to the Ask-Webotee chatbot. Drill into any category, pressure-test the ranking, or ask "what would it take to win here?" without re-explaining what you're after.

Frequently asked

Where does Webotee's data come from?
Webotee independently monitors the public US Amazon catalog (top 1.5M BSR with full tracked history) plus Walmart and UK Amazon (rolling). Brand-owner accounts on Scout+Protect can layer SP-API integration for their own catalog data. See Methodology for full details on coverage, refresh cadence, and history depth.
Do I need a paid plan to start?
No. The free Scout tier gives you the full workspace, unlimited watchlists, and access to brand and ASIN dossiers. Scout Pro and Scout+Protect unlock deeper history, alerts, and the brand-protection toolkit.
Can I export data?
CSV export is available on Scout Pro and above. Scout+Protect tier includes API access for programmatic pulls. Enterprise contracts cover scheduled bulk exports — contact us via the Help Center.

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Pick the workflow that fits your role

Free Scout tier is full-featured for sourcing and watchlists. Brand owners and diligence buyers can upgrade per-seat as they scale.