How to use Webotee

STEP 01

Find your first sourcing pick

Open Sourcing → Top Picks. Webotee surfaces ASINs ranked by a composite Sourcing Score that combines Catalog Friction (1-100), Brand Control posture, current buybox owner, and recent price stability. Filter by category, BSR rank, or estimated margin to narrow to your specialty — the table updates in place. Each row is a candidate; click it to open the ASIN dossier.

STEP 02

Read the Sourcing Score

On the ASIN dossier, the 5-dimension Sourcing Score breaks the composite down: Brand Control (how aggressively the brand polices unauthorized sellers), Buybox Stability (how often the buybox flips), Price Volatility (90-day spread), Seller Density (active third-party operators), and Velocity (how fast inventory moves). Green dimensions are favourable; amber means caution; red is a likely no-go. The single composite number tells you whether to dig deeper.

STEP 03

Check Brand Control + GATING risk

Brand Control flags tell you whether the brand has a known history of issuing IP/MAP takedowns, gating their catalog, or sending cease-and-desists to unauthorized operators. The dossier surfaces this from public Amazon catalog signals plus Webotee's brand-evaluation cache. If a brand shows BRAND CONTROL = HIGH and GATING = LIKELY, expect hassle even if the margin looks good. Low/Low is the green light.

STEP 04

Add the ASIN to your watchlist

Click WATCH ASIN to bookmark the listing. The watchlist is a personal saved-list — every tier including free Scout can watch unlimited ASINs (it's a bookmark, not brand protection). Returning later, you'll see the score deltas: what changed since you watched it. A score that drifts from 78 → 65 in a week tells you the asset is heating up; a score moving 78 → 84 means the friction came down and it's a better pick than when you first found it.

STEP 05

Enable alerts on shortlisted ASINs

From the ASIN dossier, configure alerts on price movements, buybox-owner changes, and sourcing-score deltas. Alerts route to your inbox and (for Scout+Protect) to webhook integrations. Set a price-drop alert at 15% below today's spot and Webotee notifies you the moment that condition lands — you don't need to check the dossier daily.

STEP 01

Add your brand to the portfolio

From your workspace, click ADD BRAND and search for your brand name. Webotee matches against the canonical brand index across the US Amazon catalog and surfaces variants (alternate spellings, capitalizations, sub-brands). Confirm the match and the brand snaps into your portfolio. Your dashboard now tracks every ASIN attributed to that brand plus every operator that has held buybox or appeared as an offer.

STEP 02

Read the brand dossier

Open the brand to see the dossier: HEAT INDEX (composite competitive pressure 0–100), WINNER DIVERSITY (HHI of buybox concentration — high diversity = many operators sharing buybox), AMZ % (Amazon Retail share of buybox-days), and the AI EVAL paragraph. Together these tell you in 30 seconds whether your brand is well-controlled, contested, or being actively hijacked. Headline metrics use the trailing 30 days; the Historical Footprint chart below shows trajectory.

STEP 03

Operators tab — who is selling your brand

Switch to the OPERATIONS tab. Every third-party seller that has held buybox on any of your ASINs across the full tracked history is listed: their merchant ID, total buybox days, distinct ASIN count, FBA share, and recency. Sort by RECENT BUYBOX DAYS to see who is active right now. Drill into any operator to see their cross-brand reach — most aggressive hijackers sell across many brands, so cross-reach is a quick signal. Authorized resellers usually show concentrated activity on a single brand.

STEP 04

Buybox Churn — spot instability and hijackers

The Buybox Churn panel ranks your ASINs by how frequently the buybox flips. A stable ASIN flips < 5 times per month; a contested ASIN flips dozens of times. High-churn ASINs are where margin leaks happen — operators race each other down on price to hold buybox. Buybox churn paired with low Winner Diversity (one operator dominating) often indicates a single hijacker; high churn with high diversity is a price war among many sellers. Both warrant intervention.

STEP 05

MAP floor + violations

Open MAP FLOORS. Set a per-ASIN minimum advertised price for any product where you enforce MAP. Webotee compares every observed offer against the floor and surfaces violations on the MAP VIOLATIONS feed — operator name, observed price, depth below floor, timestamp. Push the floor file as a CSV upload or wire it via the Webotee API for sub-second sync. Web-Wide MAP Check extends the same enforcement to non-Amazon channels (eBay, Walmart, brand-name third-party stores) for Scout+Protect tier customers.

STEP 06

Configure real-time alerts

From the brand dossier, configure REAL-TIME ALERTS for: new unauthorized seller appearing on any of your ASINs, MAP violation breach, buybox flip on a watched ASIN, sudden price drop. Alerts route to email + (Scout+Protect) webhook integrations + Slack. The alert payload includes operator merchant ID, ASIN, price, and timestamp — enough for your enforcement team to issue a takedown notice or update your authorized-seller list within minutes of detection.

STEP 01

Search for a brand to vet

Wholesale and online-arbitrage resellers vet 20–50 brands per week — most won't pencil out, but the few that do need to be identified fast. Use the unified search box (top of every page) to type a brand name. Webotee returns the brand match plus suggested ASINs and operators in under a second. The brand dossier loads with the headline metrics already computed: HEAT (competitive pressure), Winner Diversity (HHI), AMZ % (Amazon Retail pressure), and the AI evaluation paragraph. Three numbers + one paragraph is enough to make the first cut.

STEP 02

Triangulate Heat × Diversity × AMZ %

The wholesale-vetting decision is a triangle: high HEAT means heavy competition (margin pressure), high Winner Diversity means buybox is shared across many operators (you can win a slice but not dominate), and high AMZ % means Amazon Retail already has the majority of sales (your retail cushion is thin). The sweet spot for wholesale: moderate HEAT (40–60), moderate Diversity (30–60), low AMZ % (<25%). For OA: any combination as long as the SOURCING SCORE on individual ASINs is green and Brand Control is moderate-or-lower.

STEP 03

Cross-reference Sourcing Picks for the brand

Open SOURCING → TOP PICKS and filter by the brand. The picks table surfaces the specific ASINs within that brand worth your attention — sorted by composite Sourcing Score. A brand with strong dossier metrics but no green ASINs in Sourcing Picks usually means the line is too saturated for new entrants; look elsewhere. A brand with a handful of high-score ASINs is a candidate for a wholesale opening order or an OA test buy.

STEP 04

Build a sourcing watchlist + brand watchlist

Two-tier watchlist: the ASIN watchlist tracks individual products you might buy; the BRAND WATCHLIST tracks brands you might pursue at the wholesale level. Adding a brand to the brand watchlist enables weekly digest emails — what changed in the brand's HEAT trajectory, who entered/exited the buybox, which ASINs trended up in score. The brand watchlist is the wholesale pipeline; the ASIN watchlist is the OA shopping list.

STEP 05

Track score deltas over time

Webotee snapshots brand and ASIN scores nightly. Returning to your watchlist shows the deltas: a brand's HEAT moved 45 → 58 in three weeks, an ASIN's Sourcing Score climbed 67 → 79 after a price reset. Deltas matter more than absolute numbers — a brand whose Diversity is dropping (consolidating to fewer operators) is shifting power; a brand whose AMZ % is climbing is being absorbed by Amazon Retail. The historical trend chart on each brand dossier visualizes 12 months of trajectory.

STEP 01

Start with the operator network graph

On the workspace home, the Connected Brands graph visualizes the cross-brand operator network for the seed brand. Nodes are brands; edges are the count of shared operators. A target brand with many edges to well-controlled brands suggests an established operator pool; a target with few edges or only edges to thin/scammy brands is a yellow flag. Click any node to drill into that brand's ego graph. The graph is the fastest way to see the operator ecosystem context that pure financials hide.

STEP 02

Read the 12-month HEAT trajectory

Every brand dossier renders a Historical Footprint chart with WINNER DIVERSITY (left axis 0–100) and AVG PRICE (right axis $) over the trailing 12 months. Diversity climbing means buybox is fragmenting (more competition, margin pressure); diversity falling means consolidation (one operator dominating, possibly a sign of brand authorization tightening or a single hijacker monopolizing). Read the slope, not just the level. Avg price drift correlates with brand-side discounting, MAP enforcement events, or seasonal restocks.

STEP 03

AMZ % — Amazon Retail pressure

AMZ % (share of buybox-days won by Amazon Retail) tells you whether Amazon is the dominant seller. A target with rising AMZ % is being absorbed — Amazon is preferring direct sourcing, which compresses 3P operator margin and changes the brand's distribution leverage. A target with stable or falling AMZ % retains 3P sales channel power. For PE diligence on Amazon-native brands, AMZ % trajectory is one of the highest-signal indicators for terminal value assumptions.

STEP 04

AI verdict + composite brand health

The AI EVALUATION block on each brand dossier reads the live metrics and renders a plain-English verdict — sourcing potential, brand integrity, operator landscape, and any anomalies. It's a Haiku-class summarization grounded in the data Webotee has on the brand, not a generic LLM hallucination. The verdict is a hypothesis to test, not a buy/sell signal — but it surfaces patterns a human analyst would otherwise need to dig for. Use it to direct deeper diligence, not replace it.

STEP 05

Cross-marketplace and cross-brand operator map

For PE evaluating an entire portfolio or roll-up thesis: the OPERATORS dashboard cross-references operators across all tracked brands. Identify operators with high cross-brand reach — these are the consolidators or hijackers, and their behavior on adjacent brands is signal for the target. For agency / market-research engagements: the cross-marketplace operator map covers US Amazon, UK Amazon, and US Walmart, surfacing operators that play multiple marketplaces (often the most professionalized players).

STEP 06

Export and integrate

Scout+Protect tier exposes the underlying data via API + scheduled CSV/Parquet exports. For diligence work this means: pull a brand's full operator history, MAP violation timeline, and price snapshots into your own model in seconds. Enterprise contracts cover full historical pulls (price + buybox), audit-trail exports, and analyst-facing dashboards. Contact us via the Help Center to scope an enterprise engagement.

STEP 01

What the brand graph shows

Open the Graph page from your workspace sidebar. You'll see an ego graph: the brand you searched for sits in the center, surrounded by up to 35 connected brands. Two brands are connected when they share sellers — operators who list products from both brands. More shared sellers = thicker edge = stronger overlap. This is the fastest way to see who competes in the same seller ecosystem as any brand on Amazon.

STEP 02

When to use it

Use the brand graph when you want to answer: what other brands share the same seller pool as a brand I care about? If you're sourcing, the graph reveals adjacent brands that the same operators carry — likely similar approval requirements and margin profiles. If you're a brand owner, the graph shows which other brands your unauthorized sellers also operate on (useful for coalition enforcement). For PE diligence, it surfaces the competitive ecosystem that pure financial data hides.

STEP 03

Drill into any node

Click any brand node in the graph — that brand becomes the new focus, and the graph redraws around it. The breadcrumb trail at the top tracks your path (e.g. Nike > Brooks > Hoka) so you can navigate back. Each drill takes 1-2 seconds. Use this to explore two or three hops out from a seed brand and discover brands you didn't know shared the same operator network.

STEP 04

Read the visual cues

Node size = relative activity (buybox days). Node color shifts from green to red as gating risk increases — green brands are easier for new sellers to enter, red brands are locked down. Hover any node for a summary card showing sourcing score, velocity trend, seller count, and the AI evaluation snippet. Edge thickness = shared-seller count between two brands.

STEP 05

Operator network graph

The Operator Network works the same way but centered on a seller instead of a brand. Search for a seller name and the graph shows their brand portfolio radiating out, with sibling sellers (other operators who share brands with your focus seller) as connected nodes. This is how brand owners spot hijacker networks — if seller X sells your brand plus five other contested brands, the graph reveals that pattern instantly.

STEP 01

Install the Chrome extension

Download the extension zip from your workspace Settings page (or the Chrome Web Store when publicly listed). Unzip and sideload via chrome://extensions (enable Developer Mode, click Load Unpacked, select the folder). Once installed you'll see the Webotee icon in your toolbar. No account needed for the basic widget — it works immediately on Amazon product pages.

STEP 02

Browse Amazon — the widget appears automatically

Navigate to any Amazon product detail page. A small Webotee widget overlays the page showing four decision-grade scores (0-100): Sourcing Score (is this product worth your time?), Velocity (will it actually sell?), Gating Risk (will Amazon let you sell it?), and Entry Friction (how easy is it to win the buybox?). Green = go, amber = investigate, red = pass. You don't need to search or navigate away from Amazon — the intelligence comes to you.

STEP 03

Read the brand and seller context chips

Below the four score bars, the widget shows context chips: how many sellers are already on this brand, buybox diversity (is the buybox shared or locked up?), FBA share (do you need FBA to compete?), Amazon pressure (is Amazon itself dominating this brand?), and the current buybox seller's portfolio size. Each chip has a hover tooltip explaining what it means in plain seller language.

STEP 04

Open the AI evaluation panel

Click the 'Open AI Eval in panel' button on the widget. The Chrome side panel opens with a full brand-direct AI analysis: brand posture (does this brand fight third-party sellers or welcome them?), Walmart cross-marketplace match (same product available on Walmart for arbitrage?), and a narrative summary grounded in Webotee's data. This is the deep-dive you read when the score says 'maybe' and you need the full story.

STEP 05

The sourcing workflow on Amazon

Browse Amazon category pages as you normally would. Glance at the widget on each product page — high velocity + low gating + 2-5 sellers = strong arbitrage entry candidate. Skip anything with gating risk above 60 unless you have existing brand approval. When you find a keeper, click Add to Watchlist from the widget to save the ASIN (free tier: 5 ASINs, Scout Pro: unlimited). Return to your Webotee workspace later to see score deltas and set alerts on your watchlisted ASINs.