GETTING STARTED · BRAND PROTECTION
This quickstart walks you through the first steps of monitoring unauthorized sellers, enforcing MAP pricing, and understanding your brand's competitive landscape through the Brand Intelligence platform.
Your workspace dashboard shows managed brands at a glance: brand cards with active seller counts, buybox-day totals, and heat scores. The recent alerts feed surfaces anything that triggered overnight — new unauthorized sellers, MAP violations, or buybox share drops. Your brand list on the left is the anchor for everything else.
Upload your authorized seller list. Navigate to Admin, then Brands, select your brand, and open Settings. Upload a CSV with seller names and (optionally) seller IDs. Once uploaded, every seller the system tracks is classified as "Authorized" or "Unauthorized" — this powers the alert engine and the heat score calculation.
Your alerts inbox is the morning dashboard. Check it first. Then drill into any brand's detail page and open the MAP Violations tab to see if any buybox winner undercut your floor price in the last 24 hours. Both views update after the 02:00 UTC daily refresh.
Click any seller name in a brand table to open their operator detail page. You will see their cross-brand reach (how many brands they contest across the tracked universe), stability metrics, FBA vs. MFN split, and a historical trend line. Operators active on 10+ brands are typically professional resellers — they warrant closer attention.
When you spot a seller you cannot identify from their public name, look for the REQUEST INTEL pill on the operator card or on the prospects page. Submitting a request queues an AI-powered enrichment job that cross-references the seller against known entity databases. Results typically appear within minutes during business hours.
Navigate to Admin, then Brands, and open the MAP tab. You can set per-ASIN floor prices individually or use the bulk upload template (CSV with columns: ASIN, floor_price, currency). Once floors are active, the alert engine fires a MAP violation event whenever a daily buybox snapshot shows a price below your floor.
Do not file takedown requests or authorized-seller enforcement actions based on a single day of data. Buybox ownership can fluctuate daily due to repricing wars, inventory gaps, and Amazon's own rotation algorithm. Always verify a multi-day pattern (3+ consecutive days) before escalating. The trends view on each brand detail page gives you that confidence.
Use the Subcategory Browser to drill into the leaf categories your brand lives in. See fragmentation scores, HHI concentration, and top operators at each category level — useful for understanding which niches within your brand's category tree have the most unauthorized seller activity.
The Seller Map shows geographic distribution of sellers inferred from shipping-origin metadata. For brand protection, this helps with jurisdictional decisions — if an unauthorized seller ships primarily from Texas, you know which state's laws apply to a cease-and-desist letter. Available on Plus tier and above.
Upload your authorized-ASIN master list via the Bulk Checker (CSV with one ASIN per row). You'll get an enriched report showing MAP status, unauthorized seller density, and Brand Heat Score for each ASIN — a fast way to identify which products need the most attention. Monthly quota by tier: 5K (Network), 25K (Plus), 200K (Enterprise).
Read the full Data Methodology page for details on how buybox data is collected, how heat scores are calculated, and how cross-brand operator matching works. Then explore the Network view to see the full operator register and dig into specific category or marketplace slices.