GETTING STARTED · SELLER SOURCING
This quickstart walks you through finding brand partners, tracking partnership openings, and validating sourcing opportunities using cross-brand operator intelligence.
Your sourcing dashboard surfaces the data that matters most: the catalog view with brand-level metrics, the partnership openings tracker highlighting recent entry-opportunity signals, and category-level volatility charts. The sidebar navigation gives you direct access to each section — catalog, openings, categories, trends, and brand validation deep-dives.
Configure your preferred categories in Admin settings. This drives the default views you see on the sourcing dashboard and determines which category volatility reports surface first. Pick the 3-5 categories where you source most actively — you can always expand later.
Start with the Partnership Openings page for new entry-opportunity signals detected in the last 24 hours. Then check the Categories view for volatility changes — sudden shifts in BSR concentration or seller count within a category often signal distribution transitions or brand exits that create sourcing windows.
When you identify a brand worth sourcing, navigate to the brand validation deep-dive. This view shows seller fragmentation (how many resellers contest the brand), MAP discipline (does the brand enforce minimum pricing?), buybox stability, and authorized-vs-unauthorized seller ratios. Brands with low fragmentation and strong MAP enforcement are better sourcing targets.
Add brands to your tracking list directly from the catalog or from search results. Tracked brands appear in your sourcing dashboard with priority visibility, and the alert engine monitors them for changes — new ASINs appearing, buybox ownership shifts, price drops, or new seller entries.
The trends view shows category-level BSR rank trends, brand momentum and reach movement over configurable time windows, and seasonal patterns. Use it to spot brands gaining or losing market share — a brand losing BSR rank across multiple ASINs may be entering a distribution transition, which is a partnership signal.
The Subcategory Browser lets you drill into leaf-level Amazon categories, viewing fragmentation scores, HHI concentration, and brand counts at each level. High-fragmentation leaf categories with many brands and moderate volume are your best entry opportunities — less competition from dominant operators.
The Seller Map shows seller locations inferred from shipping-origin data. For sourcing, this helps identify nearby operators for logistics partnerships, and shows which states have the most seller activity in your preferred categories. Available on Plus tier and above.
Got a list of UPCs from a distributor? Upload it via the Bulk Checker. We resolve UPC→ASIN and return brand, seller landscape, Brand Heat Score, and partnership signals for each item. A fast way to qualify 500+ products in under a minute. Monthly quota: 25K (Plus), 200K (Enterprise).
Do not chase rising-BSR virality. If a product is spiking in rank due to social media or a flash sale, that is not a durable sourcing signal — use dedicated product-research tools for that. Our lane is brand-operator intelligence: understanding which brands have stable economics, who the real operators are, and when distribution windows open.
Read the full Data Methodology page to understand how BSR data is collected, how entry-opportunity signals are detected, and how brand validation metrics are calculated. Then explore category-specific detail views to build expertise in your primary sourcing categories.